Designing Intelligent Systems That Help Real Businesses Grow
From Enterprise SaaS & AI at Oracle to practical automation for local service businesses — built with clarity, precision, and real-world impact.
For more than two decades, I’ve been designing and building digital products that power real businesses. My career began in agency environments and product companies, where I worked across industries including healthcare, education, legal, and marketing. Over time, I moved deeper into enterprise SaaS, eventually leading UX initiatives for large-scale platforms used by global organizations.
Most recently, I served as a Principal UX Designer at Oracle, where I helped shape complex enterprise systems across hospitality and CX marketing. I’ve architected design systems, led cross-functional teams, and integrated generative and agentic AI workflows into enterprise software used by thousands of professionals worldwide. My work has focused on transforming complicated, high-stakes workflows into intuitive, human-centered experiences that improve efficiency, adoption, and measurable business outcomes.
But over the years, something became clear: the same clarity and systems thinking that help large enterprises thrive can have an even greater impact on small businesses. Local service companies don’t need massive software suites — they need practical systems that answer calls, capture leads, and follow up consistently. They need reliability, responsiveness, and structure.
That realization is what led me to start Modus Flows. I’m now applying everything I’ve learned about enterprise UX, automation, and AI-driven workflows to help small and local businesses operate with the same level of sophistication as large organizations — without the complexity. My focus is simple: build clean, dependable systems that work end-to-end, reduce friction, and help businesses grow.
This next chapter feels more personal. Instead of designing for global departments inside Fortune-level organizations, I’m building tools and automation that directly support business owners in their communities. It’s still systems design — just closer to home, and built for real-world impact.
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